electric gum

When you’re working with celebrities, your production needs to be smooth and swift. For this one-day shoot for Lowe’s, we had less than 90 minutes with Drew Brees. Add to that the challenge of shooting in a live store, locking down aisles, and begging for patience from customers who are “on the clock”.

We strategically selected a Lowe’s store in Southern California outside of LA which provided access to the industry’s top cast and crew without the hassle of shooting in LA County.

To maximize Drew’s time, we scouted, pre-lit, blocked, and rehearsed all scenes the day before the shoot. Drew’s script was displayed on a wireless teleprompter mounted to the camera, all of which was ferried around the store by Brad, our heroic Steadicam operator.

No production assistants were harmed in the process.

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Filming internationally is always exciting but presents its own unique challenges…sourcing local resources, securing permits, and locking down locations.

For this two-day shoot in Munich, Germany, we tapped a local handler, driver and crew to complement our traveling team. The late October weather cooperated and we captured stunning drone footage over Munich’s landmarks, along with some lively tracking shots of our subject pedaling through Munich, avoiding the aggressive autobuses.

Jetzt geht's um die Wurst.
(It's all about the sausage.)

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What the PBM? Not all content starts with straightforward messaging. But, hey... that's where we come in.

For this project, we had to get up to speed (and in a hurry) on what the fluoxetine a Pharmacy Benefits Manager (PBM) is, how they support health plans and insurers, and, ultimately, how they serve their members. So we dove into the deets, soaked up some knowledge, and collaborated on a script that tells the CVS "Maintenance Choice" story clearly, concisely, and persuasively.

Then we put that script in motion…sourcing local crew, locations and on-screen talent for a [4] day shoot in Chicagoland. As soon as we called it a ‘wrap’, we launched into post to edit, animate, color, and mix in record time.

Now, that's what we call a 'pharmacy with benefits'.

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For a brand that is synonymous with American ingenuity and hard work, what could be more rewarding than working with REAL people to bring their heartfelt stories to life? We’ll tell you-- not a whole lot.

For this multi-day shoot on the heels of the COVID-19 pandemic, we traveled a crew of five across the country to profile the proud work that Ford dealers do everyday…for their customers, for their communities, for America.

These soulful portraits were captured with the ARRI Alexa Mini LF on a DJI Ronin 2. We braved the pre-dawn winter temps of Minnesota to capture drone footage of the Ford lollipop illuminating like a beacon. While we couldn’t feel our toes, we sparked a feeling in our clients’ hearts.

Story First. Even before frostbite.

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Hot fries at wrap? Just another perk of filming at McD’s.

This spot dovetailed with McDonald’s nationwide campaign, “America’s Best First Job”, and highlights the skills, connections and community gained by McDonald’s employees, which set them up for success under the Golden Arches... and beyond.

We dug in early on this meal deal, collaborating on the script and crafting storyboards to illustrate our proposed approach. Concurrently, we procured locations, cast SAG talent, called up our favorite So-Cal crew, and served up a [3] day shoot in Los Angeles, California (or as we in the biz call it, “LA”).

The result? A delectable look at how this restaurant giant is making an immeasurable impact in the communities it serves.

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Some projects send you filming around the world while others ask you to hunker down in an edit suite. Take this puppy, for example.

Roche Diagnostics asked us to marinate in their brand and propose a unique, creative approach for a companywide video that utilized their existing photography assets. No prob, right?

To greet the challenge, we pulled in two of our choice motion designers to bring Roche's photography to life with a parallax effect, creating the illusion of depth and motion by isolating and animating different elements within the images at subtly different speeds. Marry those visuals to a tender music track accompanied by a heartfelt voiceover read, and voilà– you have an anthemic piece rousing 'all the feels' in Roche employees.

For a curated portfolio, please email us a request.